More on UNIQUE RADIO

Leave it to a radio guy to make going to the dentist a little less painful and a whole lot more like, well, radio. Fresno-based radio vet Chuck Geiger, who is the managing editor of Full Throttle Country, was recently named Marketing Coordinator of Unique Orthodontics, a forward-thinking local company with two locations that is using Geiger's years of radio experience to enhance its brand. Geiger took the ball and ran with it, and the results of his efforts is the dental firm's in-house radio station, "Unique Radio," which will be launched on Earth Day, April 22. The Unique Ortho Hit Music Channel will play a mix of current and recurrent Top 40 hits by Britney,Rhianna, Lady Gaga, Bruno Mars, etc., with imaging provided by the dulcet tones of KBLQ/Logan, UT PD Paul Wilson. Geiger describes the station's target demo as "11- to 15-year-old kids getting braces."

 

Stay tuned as Unique launches a companion video channel and digital and smartphone delivery platforms. When asked about the reach of his new station, Geiger tells RAMP, "We'll have a cume of six chairs and 25 in the office." For more info about whatever the hell it is that Geiger is screwing around with, hit him up at chuck@uniqueortho.com or go to www.uniqueortho.com. 

A new listening experience for UNIQUE patients

Unique Orthodontics is readying their new audio, video and digital platforms. Unique Radio will launch Good Friday and Earth Day, April 22. The Unique Ortho Hit Music Channel will be a combination of hit Top-40 currents from Britney Spears, Rhianna, Lady Gaga, Bruno Mars and more with new songs and recurrents. The mix will be seamless with the only imaging components voiced by KBLQ Logan, UT PD Paul Wilson. Unique Marketing Coordinator Chuck Geiger says: "We are working on Unique TV/Video with JC Creative in Fresno for in-house video in the lobby, this is the next logical step, our own music channel for the patients with the focus on our own cool and UNIQUE brand." Geiger has been developing the practices social media platform over the past few weeks. For more information: chuck@uniqueortho.com or http://uniqueortho.com/ The next step in the

Unique franchise is smart phone applications and digital smart phone delivery platforms. Target audience will be 11-15 year old patients. 

Meet Sophia Arenas

Meet X-Ray Technician and Dental Assistant Sophia Arenas. Her experience with Uniques digital X-Ray equipment makes her a natural along with her bubbling personality. The "one and only" as we call her works in both our Shaw Avenue Fresno office and our Clovis Avenue Clovis office. A native of Sanger and a graduate of Sanger High School and Galen College. Sophia loves shopping and eating and not necessarily in that order. She enjoys R&B, Hip-Hop and Oldies. We catch her dancing when Mega 97.9 plays a classic Steve B. song.

She rocks her I-Phone and stays connected on Facebook. Her favorite movie is The Hangover and she watches us like the rest over and over. She can't wait for The Hangover 2 to come out. She is a fan of TV's Bad Girl's Club and Kloe and Kim take Miami. She has been with us 2 years and in the orthodontics field for 2 years.

Meet Mary Ruiz

When you look up the world's nicest lady, you'll see a picture of Mary. She is our Fresno financial coordinator. It is her job to work with families and patients to get the right and affordable payment plan for their prospective treatments. Some of our patients refer to her as Saint Mary because of the work she does helping patients and their Unique Orthodontic financial needs. Mary loves crafts, being a kid at heart and she just bought her mom a new Australian parrot named BJ. She has 4 dogs and 2 snakes that keep her busy along with her husband Salatiel and her son Joshua.

She is a graduate of Fresno High School's class of 1998 and loves Christian music. Her favorite movie of all time is Grease and loves Grey's Anatomy, Wipe Out and Private Practice on television. You will always find Mary with a smile on her face and helping patients at every turn during our day at the practice. She has been with us for 2 1/2 years and in the dental practice for 9 years before joining Unique.  She rocks her Android smart phone and catch her on Facebook.

Meet Gabe Zamarripa

Gabe is our sterilizer who keeps it lean, mean and clean at our Fresno office. His job is to clean and sterilize all of our orthodontic tools and make sure they are patient-ready! He enjoys hanging out with kids. Issac his son and Gabriella his daughter. He is an avid sports fan we'll see this football season if he bleeds "silver and black". He is a movie freak and loves Family Guy and Two and a Half Men on TV.

We have another Bob Marley fan in Gabe and he also breaks it down to R&B, Oldies, Rap and Rock. You can catch him on Facebook and Twitter doing the social media thing that he does so well. He has been with us for 2 1/2 years and in the orthodontic field for 2 1/2 year. We hear Gabe keeps everything clean in our Fresno office, but his wife still can't get him to do the dishes and wash the car. We love our Mr. Clean Gabe Zamarripa.

Meet Elmira Gevorkyan

Elmira is our Fresno and Clovis "Director of first impressions" who greets you at the front desk and on the phone. Her hobbies are talking care of a saltwater fish tank, she swears she would never let Rob Schneider house sit. She also breeds corn snakes. "Mira" as we call her is always there with a big smile helping patients with their questions and calming jangled nerves. Mira is a big believer in making the new patient feel at home and chatting with the long-term patients who know and love The Unique Way of orthodontics.
Mira has deep music tastes, loving Dub, Reggae and Techno. She also runs and has fun with her Jack Russell "Molly".

She attended Clovis East and Willow International. Her favorite movies include: Cloverfield, Fifth Element, War Of The Worlds and Leon The Professional. True Blood is her favorite TV series, that's why she is always smiling. She has been with us 2 years and in the orthodontic world for 2 as well. She loves the practice and when you meet her or say hello to her again, you will see she lives for the patients and their smiles. Meet her or say hello again in Fresno on Tuesdays and Thursdays and Clovis on Monday, Wednesday and Fridays.

Dia de los Ninos is this Sunday at The Zoo with Unique Ortho

Dia de los Ninos / Children's Day at the Fresno Chaffee Zoo

Date: 

 Sun, 17/04/2011

Event: Dia de los Ninos / Children's Day

Where: Fresno Chaffee Zoo
894 W. Belmont Ave.
Fresno, Ca. 93728
559-498-5910

Event Description:
Since 1925, Dia del Nino, or the Day of the Child, has grown as an annual celebration thorughout Mexico. This day recognizes children, pay homage to their importance in society, and endorses their well being. The offical Dia del Nino in Mexico is celebrated on April 30th.

This event is put on by Univision - Channel 21 at the Fresno Chaffee Zoo, itis said to be one of the highest attendance days of the year for the zoo. There will be different booths throughout the park as well as live entertainment beginning at 1pm and goes thorugh 6pm. Live entertainment ranges from Mariachi bands to a variety of groups. Entrance to the park is general admission (Adults $7.00 and children $3.50 (2-11yrs).