More on UNIQUE RADIO

Leave it to a radio guy to make going to the dentist a little less painful and a whole lot more like, well, radio. Fresno-based radio vet Chuck Geiger, who is the managing editor of Full Throttle Country, was recently named Marketing Coordinator of Unique Orthodontics, a forward-thinking local company with two locations that is using Geiger's years of radio experience to enhance its brand. Geiger took the ball and ran with it, and the results of his efforts is the dental firm's in-house radio station, "Unique Radio," which will be launched on Earth Day, April 22. The Unique Ortho Hit Music Channel will play a mix of current and recurrent Top 40 hits by Britney,Rhianna, Lady Gaga, Bruno Mars, etc., with imaging provided by the dulcet tones of KBLQ/Logan, UT PD Paul Wilson. Geiger describes the station's target demo as "11- to 15-year-old kids getting braces."

 

Stay tuned as Unique launches a companion video channel and digital and smartphone delivery platforms. When asked about the reach of his new station, Geiger tells RAMP, "We'll have a cume of six chairs and 25 in the office." For more info about whatever the hell it is that Geiger is screwing around with, hit him up at chuck@uniqueortho.com or go to www.uniqueortho.com.